Men's Fashion and the New Retail from agarciam on Vimeo.
The ultimate goal of my project was to develop key components and define what makes a successful menswear media initiative. The video runs about 12 minutes, and includes information about retailers that are pushing the use of new media tools. As retailers come up with new ways to reach out to potential customers, branding is becoming increasingly important with social media playing a pivotal role and influencing the way we choose to shop. At the conclusion of the video, I've created a diagram that illustrates these findings.
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